Cooper Robert Gravlin:
Portfolio Management for New Products
Joint author: Scott J.Edgett, Joint author: Elko J.Kleinschmidt
Perseus Books Group , 2002
Hardcover, 288 pages
Size: 236x158 mm
ISBN: 9780738205144
ISBN-10: 0738205141
Robert Gravlin Cooper
Cooper Is Professor Of Marketing At Mcmaster University In Hamilton, Ontario.
Scott J. Edgett
Edgett Is Associate Professor Of Marketing At Mcmaster University And Director Of The Product Development Institute.
Elko J. Kleinschmidt
Kleinschmidt Is Professor Of Marketing And International Business.

