Cooper Robert Gravlin:
Portfolio Management for New Products

Joint author: Scott J.Edgett, Joint author: Elko J.Kleinschmidt

Perseus Books Group , 2002
Hardcover, 288 pages
Size: 236x158 mm
ISBN: 9780738205144
ISBN-10: 0738205141

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Robert Gravlin Cooper

Cooper Is Professor Of Marketing At Mcmaster University In Hamilton, Ontario.

Scott J. Edgett

Edgett Is Associate Professor Of Marketing At Mcmaster University And Director Of The Product Development Institute.

Elko J. Kleinschmidt

Kleinschmidt Is Professor Of Marketing And International Business.

Related links:

Robert Gravlin Cooper
Scott J. Edgett
Elko J. Kleinschmidt
Perseus Books Group

More information from Wikipedia:

Robert Gravlin Cooper
Scott J. Edgett
Elko J. Kleinschmidt
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