Lees-Marshment Jennifer:
Political Marketing And British Political Parties

2 Rev Ed

Manchester University Press (United Kingdom), 2008
Paperback, 304 pages
Size: 234x156 mm
ISBN: 9780719077197
ISBN-10: 0719077192

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Political Marketing And British Political Parties

Offers an exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. This title represents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism and the need to blend business concepts with a traditional understanding of politics.

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Jennifer Lees-Marshment
Political parties
Politics & government
Social sciences
Manchester University Press

More information from Wikipedia:

Jennifer Lees-Marshment
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