Arden Paul:
It's Not How Good You Are, It's How Good You Want To Be

Phaidon Press Ltd (United Kingdom), 2003
Paperback, 128 pages
Size: 178x120 mm
ISBN: 9780714843377
ISBN-10: 0714843377

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It's Not How Good You Are, It's How Good You Want To Be

This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.

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Paul Arden
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Phaidon Press Ltd

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Paul Arden
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