Hillygus D. Sunshine, Shields Todd G.:
The Persuadable Voter
Wedge Issues In Presidential Campaigns
University Presses Of California, Columbia And Princeton (United States), 2008
Hardback, 280 pages
Size: 229x152 mm
ISBN: 9780691133416
ISBN-10: 0691133417
List price: £21.95
You save: 25%
The Persuadable Voter
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? This book offers an understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

