Underhill Paco:
Why We Buy
The Science Of Shopping
Simon & Schuster (United States), 2004
Paperback, 256 pages
Size: 222x146 mm
ISBN: 9780684849140
ISBN-10: 0684849143
List price: £11.95
You save: 20%
Why We Buy
A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

