Underhill Paco:
Why We Buy

The Science Of Shopping

Simon & Schuster (United States), 2004
Paperback, 256 pages
Size: 222x146 mm
ISBN: 9780684849140
ISBN-10: 0684849143

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Why We Buy

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

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Paco Underhill
Behavioural theory (Behaviourism)
Philosophy & theory of psychology
Psychology
Social sciences
Simon & Schuster

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