Porter Michael E.:
The Competitive Advantage
Simon & Schuster Ltd (United Kingdom), 1998
Other book format, 576 pages
Size: 240x160 mm
ISBN: 9780684841465
ISBN-10: 0684841460
List price: £27.95
You save: 30%
The Competitive Advantage
Extending Michael E. Porter's analytical techniques to the discrete activities of the individual firm, this guide shows managers how to evaluate their company's competitive position and how to implement specific steps to improve it.

