Wang Jing:
Brand New China
Advertising, Media And Commercial Culture
Harvard University Press (United States), 2008
Hardback, 358 pages
Size: 219x153 mm
ISBN: 9780674026803
ISBN-10: 0674026802
List price: £18.95
You save: 15%
Brand New China
Offers a detailed portrayal of branding and advertising in contemporary China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It also examines the impact of media practices on Chinese advertising.

