Wang Jing:
Brand New China

Advertising, Media And Commercial Culture

Harvard University Press (United States), 2008
Hardback, 358 pages
Size: 219x153 mm
ISBN: 9780674026803
ISBN-10: 0674026802

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Brand New China

Offers a detailed portrayal of branding and advertising in contemporary China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It also examines the impact of media practices on Chinese advertising.

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Wang Jing
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