Cox Jeff, Stevens Howard:
Selling The Wheel

Choosing The Best Way To Sell For You And Your Company

New Ed

Simon & Schuster (United States), 2001
Paperback, 256 pages
Size: 198x126 mm
ISBN: 9780671033101
ISBN-10: 0671033107

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Selling The Wheel

Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder, and captain and crew. Each style is suited to a particular stage of a products development.

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Jeff Cox
Howard Stevens
Sales & marketing
Business & management
Economics, finance, business and industry
Simon & Schuster

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Jeff Cox
Howard Stevens
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