Cox Jeff, Stevens Howard:
Selling The Wheel
Choosing The Best Way To Sell For You And Your Company
Simon & Schuster (United States), 2001
Paperback, 256 pages
Size: 198x126 mm
ISBN: 9780671033101
ISBN-10: 0671033107
List price: £7.99
You save: 30%
Selling The Wheel
Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder, and captain and crew. Each style is suited to a particular stage of a products development.

