Bly Robert W.:
The Online Copywriter's Handbook

Everything You Need To Know To Write Electronic Copy That Sells

2 Rev Ed

Ntc Publishing Group,U.S. (United States), 2003
Paperback, 336 pages
Size: 226x152 mm
ISBN: 9780658020995
ISBN-10: 0658020994

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The Online Copywriter's Handbook

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

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Robert W. Bly
Ntc Publishing Group,U.S.

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Robert W. Bly
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