Bly Robert W.:
The Online Copywriter's Handbook
Everything You Need To Know To Write Electronic Copy That Sells
Ntc Publishing Group,U.S. (United States), 2003
Paperback, 336 pages
Size: 226x152 mm
ISBN: 9780658020995
ISBN-10: 0658020994
List price: £14.99
You save: 25%
The Online Copywriter's Handbook
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

