Brenkert George G.:
Marketing Ethics
John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 272 pages
Size: 231x157 mm
ISBN: 9780631214236
ISBN-10: 0631214232
List price: £19.99
You save: 5%
Marketing Ethics
Addresses the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. This title identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing.

