Merholz Peter, Wilkens Todd, Schauer Brandon, Verba David:
Subject To Change
Creating Great Products And Services For An Uncertain World
O'Reilly Media, Inc, USA (United States), 2008
Paperback, 186 pages
Size: 140x190 mm
ISBN: 9780596516833
ISBN-10: 0596516835
List price: £18.99
You save: 30%
Subject To Change
To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

