Schultz Don E., Schultz Heidi:
Brand Babble Brand Babble: Sense and Nonsense about Branding Sense and Nonsense about Branding

Joint author: HeidiSchultz

Cengage Learning, 2003
Hardcover, 160 pages
Size: 240x160 mm
ISBN: 9780538727143
ISBN-10: 0538727144

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Don E. Schultz

Don E. Schultz Is Professor Emeritus Of Integrated Marketingdon E. Schultz Is Professor Emeritus Of Integrated Marketing Communications At The Medill School Of Journalism, Northwes Communications At The Medill School Of Journalism, Northwestern University, Visiting Professor, Cranfield School Of Mantern University, Visiting Professor, Cranfield School Of Management, Bedfordshire, Uk, Adjunct Professor As Queensland Uagement, Bedfordshire, Uk, Adjunct Professor As Queensland University Of Technology, Brisbane, Australia, And President Niversity Of Technology, Brisbane, Australia, And President

Heidi Schultz

Heidi F. Schultz Is Executive Vice-President Of Agora, Inc.,Heidi F. Schultz Is Executive Vice-President Of Agora, Inc., A Marketing And Branding Consulting Firm Based In Evanston, A Marketing And Branding Consulting Firm Based In Evanston, Il, And A Lecturer In Northwestern Universityas Department Il, And A Lecturer In Northwestern Universityas Department Of Integrated Marketing Communications. She Is A Frequent Spof Integrated Marketing Communications. She Is A Frequent Speaker On Integrated Marketing And Brand Communications And Ceaker On Integrated Marketing And Brand Communications And C

Heidi Schultz

Heidi F. Schultz Is Executive Vice-President Of Agora, Inc.,Heidi F. Schultz Is Executive Vice-President Of Agora, Inc., A Marketing And Branding Consulting Firm Based In Evanston, A Marketing And Branding Consulting Firm Based In Evanston, Il, And A Lecturer In Northwestern Universityas Department Il, And A Lecturer In Northwestern Universityas Department Of Integrated Marketing Communications. She Is A Frequent Spof Integrated Marketing Communications. She Is A Frequent Speaker On Integrated Marketing And Brand Communications And Ceaker On Integrated Marketing And Brand Communications And C

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