Franses Philip Hans, Paap Richard:
Quantitative Models In Marketing Research
Cambridge University Press (United Kingdom), 2001
Hardback, 220 pages
Size: 255x181 mm
ISBN: 9780521801669
ISBN-10: 0521801664
List price: £40.00
You save: 15%
Quantitative Models In Marketing Research
Presents the most important and practically relevant quantitative models used for marketing research.


