Himpe Tom:
Advertising Next
150 Winning Campaigns For The New Communications Age
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 400 pages
ISBN: 9780500514160
ISBN-10: 050051416X
List price: £24.95
You save: 30%
Advertising Next
Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
