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Himpe Tom:
Advertising Next

150 Winning Campaigns For The New Communications Age

Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 400 pages
ISBN: 9780500514160
ISBN-10: 050051416X

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Advertising Next

Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.

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Tom Himpe
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Thames & Hudson Ltd

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Tom Himpe
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