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Barry Pete:
Advertising Concept Book

Think Now, Design Later

Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 272 pages
ISBN: 9780500514054
ISBN-10: 0500514054

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Advertising Concept Book

A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.

Related links:

Pete Barry
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Thames & Hudson Ltd

More information from Wikipedia:

Pete Barry
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