Barry Pete:
Advertising Concept Book
Think Now, Design Later
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 272 pages
ISBN: 9780500514054
ISBN-10: 0500514054
List price: £19.95
You save: 30%
Advertising Concept Book
A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
