Albarran Alan:
Management Of Electronic Media
Cengage Learning (United States), 2009
Paperback, 360 pages
ISBN: 9780495571377
ISBN-10: 0495571377
List price: £34.99
You save: 5%
Management Of Electronic Media
Offers information on the management techniques used in the electronic media industry. This textbook covers the important aspects for managers in the broadcast, cable, radio, and new media (Web) industries.
