Hayes Darrell, Hendrix Jerry A.:
Public Relations Cases
Cengage Learning (United States), 2009
Paperback, 464 pages
ISBN: 9780495567820
ISBN-10: 0495567825
List price: £38.99
You save: 5%
Public Relations Cases
Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
