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Hayes Darrell, Hendrix Jerry A.:
Public Relations Cases

Cengage Learning (United States), 2009
Paperback, 464 pages
ISBN: 9780495567820
ISBN-10: 0495567825

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Public Relations Cases

Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.

Related links:

Darrell Hayes
Jerry A. Hendrix
Information technology industries
Media, information & communication industries
Industry & industrial studies
Economics, finance, business and industry
Cengage Learning

More information from Wikipedia:

Darrell Hayes
Jerry A. Hendrix
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