Drewniany Bonnie, Jewler A.Jerome:
Creative Strategy In Advertising
Cengage Learning (United States), 2007
Paperback, 336 pages
ISBN: 9780495096207
ISBN-10: 0495096202
List price: £52.99
You save: 5%
Bonnie Drewniany
University Of South Carolina, Columbia
Creative Strategy In Advertising
Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies.
