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Drewniany Bonnie, Jewler A.Jerome:
Creative Strategy In Advertising

International Ed

Cengage Learning (United States), 2007
Paperback, 336 pages
ISBN: 9780495096207
ISBN-10: 0495096202

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Bonnie Drewniany

University Of South Carolina, Columbia

Creative Strategy In Advertising

Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies.

Related links:

Bonnie Drewniany
A.Jerome Jewler
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Cengage Learning

More information from Wikipedia:

Bonnie Drewniany
A.Jerome Jewler
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