Antonides Gerrit, Raaij W. Fred Van, Antonides :
Consumer Behaviour: A European Perspective

John Wiley & Sons , 1998
Quality paperback, 642 pages
Size: 243x169 mm
ISBN: 9780471975137
ISBN-10: 0471975133

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Gerrit Antonides

Gerrit Antonides Is Associate Professor Of Economic Psychology In The Faculty Of Economics And A Fellow Of The Tinbergen Institute At Erasmus University Rotterdam. W. Fred Van Raaij Is Professor Of Marketing And Marketing Communication And Director Of The Research Institute Erasm At The Rotterdam School Of Management, Erasmus University Rotterdam.

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