Dyche Jill, Levy Evan:
Customer Data Integration
Reaching A Single Version Of The Truth
John Wiley And Sons Ltd (United States), 2006
Hardback, 320 pages
Size: 232x160 mm
ISBN: 9780471916970
ISBN-10: 0471916978
List price: £25.99
You save: 30%
Customer Data Integration
Offers advice to business people in search of innovative ways to bring data together about customers - their most important asset. This book provides practical tips for implementing Customer Data Integration (CDI) and MDM. It shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

