Dyche Jill, Levy Evan:
Customer Data Integration

Reaching A Single Version Of The Truth

John Wiley And Sons Ltd (United States), 2006
Hardback, 320 pages
Size: 232x160 mm
ISBN: 9780471916970
ISBN-10: 0471916978

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Customer Data Integration

Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. Written from both business and technical perspectives, this book shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through Customer Data Integration (CDI).

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Jill Dyche
Evan Levy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Jill Dyche
Evan Levy
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