Dyche Jill, Levy Evan:
Customer Data Integration
Reaching A Single Version Of The Truth
John Wiley And Sons Ltd (United States), 2006
Hardback, 320 pages
Size: 232x160 mm
ISBN: 9780471916970
ISBN-10: 0471916978
List price: £25.99
You save: 30%
Customer Data Integration
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. Written from both business and technical perspectives, this book shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through Customer Data Integration (CDI).

