Burnett John J.:
Nonprofit Marketing Best Practices
John Wiley And Sons Ltd (United States), 2007
Hardback, 336 pages
Size: 234x161 mm
ISBN: 9780471791898
ISBN-10: 047179189X
List price: £25.99
You save: 30%
Nonprofit Marketing Best Practices
Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.

