Burnett John J.:
Nonprofit Marketing Best Practices

John Wiley And Sons Ltd (United States), 2007
Hardback, 336 pages
Size: 234x161 mm
ISBN: 9780471791898
ISBN-10: 047179189X

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Nonprofit Marketing Best Practices

Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.

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John J. Burnett
Non-profitmaking organizations
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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John J. Burnett
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