Dickinson Bob, Vladimir Andy M.:
Selling The Sea
An Inside Look At The Cruise Industry
John Wiley And Sons Ltd (United States), 2007
Paperback, 352 pages
Size: 229x155 mm
ISBN: 9780471749189
ISBN-10: 0471749184
You save: 35%
Selling The Sea
Offers readers an overview of the cruise line industry and step-by-step coverage of how to effectively market the cruising experience. This work provides coverage of how technology has impacted the industry and niche markets in cruising.


