Dickinson Bob, Vladimir Andy M.:
Selling The Sea

An Inside Look At The Cruise Industry

2 Rev Ed

John Wiley And Sons Ltd (United States), 2007
Paperback, 352 pages
Size: 229x155 mm
ISBN: 9780471749189
ISBN-10: 0471749184

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Selling The Sea

Presenting a view of how the cruising business operates, this title offers a picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. It covers how technology has impacted the industry, various markets in cruising, and material on shipbuilding and design.

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Bob Dickinson
Andy M. Vladimir
Tourism industry
Service industries
Industry & industrial studies
Economics, finance, business and industry
John Wiley And Sons Ltd

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Bob Dickinson
Andy M. Vladimir
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