Besanko David, Dranove David, Shanley Mark, Schaefer Scott:
Economics Of Strategy
John Wiley And Sons Ltd (United States), 2007
Hardback, 632 pages
Size: 258x211 mm
ISBN: 9780471679455
ISBN-10: 0471679453
List price: £41.99
You save: 10%
Economics Of Strategy
Offers an economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, third book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. It examines competitive strategy from the perspective of industrial organization (IO) economics.

