Heath Ernie, Wall Geoffrey:
Marketing Tourism Destinations

Strategic Planning Approach

John Wiley And Sons Ltd (United States), 1992
Hardback, 240 pages
Size: 237x158 mm
ISBN: 9780471540670
ISBN-10: 0471540676

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Marketing Tourism Destinations

This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.

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Ernie Heath
Geoffrey Wall
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Ernie Heath
Geoffrey Wall
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