Heath Ernie, Wall Geoffrey:
Marketing Tourism Destinations
Strategic Planning Approach
John Wiley And Sons Ltd (United States), 1992
Hardback, 240 pages
Size: 237x158 mm
ISBN: 9780471540670
ISBN-10: 0471540676
List price: £55.00
You save: 30%
Marketing Tourism Destinations
This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.

