Hussey David, Jenster Per:
Competitor Analysis
Turning Intelligence Into Success
John Wiley And Sons Ltd (United Kingdom), 2000
Paperback, 294 pages
Size: 228x152 mm
ISBN: 9780471499916
ISBN-10: 0471499919
List price: £33.99
You save: 30%
Competitor Analysis
This comprehensive guide for marketing and planning practitioners and managers enables them to improve the competitor information and intelligence available to their organizations. It gives practical advice on how to use and obtain information and also gives examples of industry case studies.

