Hussey David, Jenster Per:
Competitor Analysis

Turning Intelligence Into Success

John Wiley And Sons Ltd (United Kingdom), 2000
Paperback, 294 pages
Size: 228x152 mm
ISBN: 9780471499916
ISBN-10: 0471499919

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Competitor Analysis

This comprehensive guide for marketing and planning practitioners and managers enables them to improve the competitor information and intelligence available to their organizations. It gives practical advice on how to use and obtain information and also gives examples of industry case studies.

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David Hussey
Per Jenster
Business competition
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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David Hussey
Per Jenster
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