Vlasic Bill, Stertz Bradley:
Taken For A Ride
How Daimler-Benz Drove Off With Chrysler
John Wiley And Sons Ltd (United Kingdom), 2000
Hardback, 382 pages
Size: 235x158 mm
ISBN: 9780471497325
ISBN-10: 0471497320
List price: £49.99
You save: 30%
Taken For A Ride
This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.
