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Vlasic Bill, Stertz Bradley:
Taken For A Ride

How Daimler-Benz Drove Off With Chrysler

John Wiley And Sons Ltd (United Kingdom), 2000
Hardback, 382 pages
Size: 235x158 mm
ISBN: 9780471497325
ISBN-10: 0471497320

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Taken For A Ride

This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.

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Bill Vlasic
Bradley Stertz
Business competition
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Bill Vlasic
Bradley Stertz
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