Presser Stanley, Rothgeb Jennifer M., Couper Mick P., Lessler Judith T., Martin Elizabeth, Martin Jean, Singer Eleanor:
Methods For Testing And Evaluating Survey Questionnaires

John Wiley And Sons Ltd (United States), 2004
Paperback, 624 pages
Size: 239x162 mm
ISBN: 9780471458418
ISBN-10: 0471458414

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Methods For Testing And Evaluating Survey Questionnaires

In the past two decades, methods for the development, evaluation, and testing of survey questionnaires have changed radically. Research has also begun to evaluate the strengths and weaknesses of alternative techniques, and to examine the generality and consistency of their results. This work deals with this topic.

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Stanley Presser
Jennifer M. Rothgeb
Mick P. Couper
Judith T. Lessler
Elizabeth Martin
Jean Martin
Eleanor Singer
Research methods: general
Communication studies
Reference, information and interdisciplinary subjects
John Wiley And Sons Ltd

More information from Wikipedia:

Stanley Presser
Jennifer M. Rothgeb
Mick P. Couper
Judith T. Lessler
Elizabeth Martin
Jean Martin
Eleanor Singer
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