Day George S., Aaker David A., Kumar V.:
Essentials of Marketing Research [With CDROM]
John Wiley & Sons , 2001
Hardcover, 576 pages
Size: 267x215 mm
ISBN: 9780471412359
ISBN-10: 047141235X
List price: £91.50
You save: 10%
George S. Day
George S. Day Holds The Geoffrey T. Boisi Professorship In The Department Of Marketing And Is Director Of The Huntsman Center For Global Competition And Innovation At The Wharton School Of The University Of Pennsylvania. Professor Day Has Written More Than 125 Articles For Leading Marketing And Management Journals And Fourteen Books Including "Market Driven Strategy, " The Companion Volume To This Book. A Consultant To Leading Corporations Worldwide, Day Is The Recipient Of The Charles Coolidge Parlin Award For His Leadership In The Field Of Marketing And The Paul D. Converse Award For Outstan
David A. Aaker
David A. Aaker Is The Vice-Chairman Of Prophet, Professor Emeritus Of Marketing Strategy At The Haas School Of Business, University Of California At Berkeley, Advisor To Dentsu, Inc., And A Recognized Authority On Brands And Brand Management. The Winner Of The Paul D. Converse Award For Outstanding Contributions To The Development Of The Science Of Marketing And The Vijay Mahajan Award For Career Contributions To Marketing Strategy, He Has Published More Than Ninety Articles And Eleven Books, Including "Strategic Market Management, Managing Brand Equity, Building Strong Brands, " And "Brand Le
V. Kumar
V. Kumar Was Recently Honored As One Of The World's Top Five-Ranked Marketing Scholars. He Has Taught And Consulted For Many Global Fortune 500 Firms And Universities, And Has Published Award-Winning Articles In Many Scholarly Journals And Business Publications, Including The "Harvard Business Review" And The "Journal Of Marketing," Kumar Has Co-Authored Textbooks On Marketing Research, Including His Recent "Customer Relationship Management: A Databased Approach," His Current Research Focuses On Brand Management, Word-Of-Mouth Marketing, International Diffusion Models, And Customer Relationshi
