Iacobucci Dawn, Kotler Philip:
Kellogg On Marketing

The Kellogg Marketing Faculty Northwestern University

John Wiley And Sons Ltd (United States), 2000
Hardback, 448 pages
Size: 239x152 mm
ISBN: 9780471353997
ISBN-10: 047135399X

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Kellogg On Marketing

From the Kellogg School of Management at Northwestern University, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy.

Related links:

Dawn Iacobucci
Philip Kotler
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

More information from Wikipedia:

Dawn Iacobucci
Philip Kotler
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