Iacobucci Dawn, Kotler Philip:
Kellogg On Marketing
The Kellogg Marketing Faculty Northwestern University
John Wiley And Sons Ltd (United States), 2000
Hardback, 448 pages
Size: 239x152 mm
ISBN: 9780471353997
ISBN-10: 047135399X
List price: £23.99
You save: 25%
Kellogg On Marketing
From the Kellogg School of Management at Northwestern University, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy.

