Mariotti John:
The Shape Shifters

Continuous Change For Competitive Advantage

John Wiley And Sons Ltd (United States), 1997
Hardback, 276 pages
Size: 250x170 mm
ISBN: 9780471292548
ISBN-10: 0471292540

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The Shape Shifters

This text offers tools for understanding what really drives value in the customer's eye, keeping in mind that "value" is a constantly moving target. The author provides examples from companies that show how to define the "shape" of your company to match the "shape of value" your customers need.

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John Mariotti
Business competition
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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John Mariotti
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