Mariotti John:
The Shape Shifters
Continuous Change For Competitive Advantage
John Wiley And Sons Ltd (United States), 1997
Hardback, 276 pages
Size: 250x170 mm
ISBN: 9780471292548
ISBN-10: 0471292540
List price: £33.99
You save: 30%
The Shape Shifters
This text offers tools for understanding what really drives value in the customer's eye, keeping in mind that "value" is a constantly moving target. The author provides examples from companies that show how to define the "shape" of your company to match the "shape of value" your customers need.

