Kellogg On Integrated Marketing
Editor: DawnIacobucci
John Wiley And Sons Ltd (United States), 2002
Hardback, 314 pages
Size: 235x158 mm
ISBN: 9780471204763
ISBN-10: 0471204765
List price: £23.99
You save: 30%
Kellogg On Integrated Marketing
This book - with contributions by the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University - offers the latest thinking on the art and science of integrated marketing.

