Kellogg on Integrated Marketing
Editor: DawnIacobucci, Editor: BobbyCalder, Foreword by: Don E.Schultz
John Wiley & Sons , 2002
Hardcover, 314 pages
Size: 244x153 mm
ISBN: 9780471204763
ISBN-10: 0471204765
List price: £23.99
You save: 30%
Dawn Iacobucci
Dawn Iacobucci Is The E. Bronson Ingram Professor Of Marketing And The Associate Dean For Faculty At The Owen Graduate School Of Management, Vanderbilt University. Previously She Was Professor Of Marketing At The Kellogg School Of Management, Northwestern University (1987-2004), The Coca-Cola Distinguished Professor Of Marketing, Professor Of Psychology And Head Of The Marketing Department Of The University Of Arizona (2001-2002), And The John Pomerantz Professor Of Marketing At Wharton, Of The University Of Pennsylvania (2004 To 2007). She Received Her M.S. In Statistics, And M.A. And Ph.D. I
Don E. Schultz
Don E. Schultz Is Professor Emeritus Of Integrated Marketingdon E. Schultz Is Professor Emeritus Of Integrated Marketing Communications At The Medill School Of Journalism, Northwes Communications At The Medill School Of Journalism, Northwestern University, Visiting Professor, Cranfield School Of Mantern University, Visiting Professor, Cranfield School Of Management, Bedfordshire, Uk, Adjunct Professor As Queensland Uagement, Bedfordshire, Uk, Adjunct Professor As Queensland University Of Technology, Brisbane, Australia, And President Niversity Of Technology, Brisbane, Australia, And President
