Devereux M.P., Peirson-Smith Anne:
Public Relations In Asia Pacific

Communicating Effectively Across Cultures

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 240 pages
Size: 236x162 mm
ISBN: 9780470824306
ISBN-10: 0470824301

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Public Relations In Asia Pacific

Shows the growing professionalism in the practice of public relations in Asia Pacific region, the world's fastest expanding economy. This book provides an overview of the essential concepts and skills of public relations as well as specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries.

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M.P. Devereux
Anne Peirson-Smith
Public relations
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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M.P. Devereux
Anne Peirson-Smith
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