Chevalier Michel, Lu Pierre Xiao:
Luxury China

Market Opportunities And Potential

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 300 pages
Size: 229x153 mm
ISBN: 9780470823415
ISBN-10: 0470823410

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Luxury China

A guide to reaching and profiting from China's luxury consumer class. It gives readers - particularly professionals in advertising, marketing, and the luxury brands industry - a look into the future of the Chinese luxury goods market and shows them how to tap into China's market potential.

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Michel Chevalier
Pierre Xiao Lu
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Michel Chevalier
Pierre Xiao Lu
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