Lu Pierre Xiao:
Elite China
Luxury Consumer Behavior In China
John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 236 pages
Size: 231x145 mm
ISBN: 9780470822678
ISBN-10: 0470822678
List price: £19.99
You save: 30%
Elite China
An exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. It identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, and spells out strategies to succeed in Chinese market.

