Pettinger Richard:
Competitive Strategy For Dummies
John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 388 pages
Size: 238x188 mm
ISBN: 9780470779309
ISBN-10: 0470779306
List price: £15.99
You save: 30%
Competitive Strategy For Dummies
Presenting a fundamental to management thinking and economic theory, this book offers a framework for understanding the underlying forces of competition in industry and business. It shows how to apply competitive tools and strategies to assess industries, understand competitors, choose competitive positions and maintain competitive advantage.

