Pettinger Richard:
Competitive Strategy For Dummies

John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 388 pages
Size: 238x188 mm
ISBN: 9780470779309
ISBN-10: 0470779306

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Competitive Strategy For Dummies

Presenting a fundamental to management thinking and economic theory, this book offers a framework for understanding the underlying forces of competition in industry and business. It shows how to apply competitive tools and strategies to assess industries, understand competitors, choose competitive positions and maintain competitive advantage.

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Richard Pettinger
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Richard Pettinger
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