Arnold C.:
Ethical Marketing And The New Consumer

Marketing In The New Ethical Economy

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 288 pages
Size: 210x137 mm
ISBN: 9780470743027
ISBN-10: 0470743026

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Ethical Marketing And The New Consumer

Explores and explains the various types of consumers and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over such consumers. He offers strategies for marketers to connect with these ethical values.

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C. Arnold
Business ethics
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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C. Arnold
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