Arnold C.:
Ethical Marketing And The New Consumer
Marketing In The New Ethical Economy
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 288 pages
Size: 210x137 mm
ISBN: 9780470743027
ISBN-10: 0470743026
List price: £14.99
You save: 30%
Ethical Marketing And The New Consumer
Explores and explains the various types of consumers and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over such consumers. He offers strategies for marketers to connect with these ethical values.

