Ryans Adrian B.:
Beating Low Cost Competition

How Premium Brands Can Respond To Cut-Price Rivals

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 233x164 mm
ISBN: 9780470742976
ISBN-10: 0470742976

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Beating Low Cost Competition

Offers an approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. This book provides examples of how different companies in different industries have responded to low cost competitors.

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Adrian B. Ryans
Business competition
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Adrian B. Ryans
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