Ryans Adrian B.:
Beating Low Cost Competition
How Premium Brands Can Respond To Cut-Price Rivals
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 233x164 mm
ISBN: 9780470742976
ISBN-10: 0470742976
List price: £19.99
You save: 30%
Beating Low Cost Competition
Offers an approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. This book provides examples of how different companies in different industries have responded to low cost competitors.

