Baskin Jonathan Salem:
Branding Only Works On Cattle

The New Way To Get Known (And Drive Your Competitors Crazy)

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 236x162 mm
ISBN: 9780470742570
ISBN-10: 0470742577

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Branding Only Works On Cattle

We need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. Marketing communications, distribution strategies, and customer service are contributing to the new branding. This book is useful for understanding this branding dynamic.

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