Wordemann Wolfram, Buchholz Andreas, Wiley Ned:
The Impossible Advantage

Winning The Competitive Game By Changing The Rules

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 220 pages
Size: 236x163 mm
ISBN: 9780470717127
ISBN-10: 0470717122

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The Impossible Advantage

Reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. This book illustrates that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them.

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Wolfram Wordemann
Andreas Buchholz
Ned Wiley
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

More information from Wikipedia:

Wolfram Wordemann
Andreas Buchholz
Ned Wiley
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