Wordemann Wolfram, Buchholz Andreas, Wiley Ned:
The Impossible Advantage
Winning The Competitive Game By Changing The Rules
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 220 pages
Size: 236x163 mm
ISBN: 9780470717127
ISBN-10: 0470717122
List price: £19.99
You save: 30%
The Impossible Advantage
Reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. This book illustrates that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them.

