Scott David Meerman:
The New Rules Of Marketing And Pr

How To Use Social Media, Blogs, News Releases, Online Video, And Viral Marketing To Reach Buyers Directly

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom)
Paperback, 304 pages
ISBN: 9780470547816
ISBN-10: 0470547812

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The New Rules Of Marketing And Pr

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.

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