Calloway Joe:
Becoming A Category Of One

How Extraordinary Companies Transcend Commodity And Defy Comparison

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 272 pages
Size: 231x152 mm
ISBN: 9780470496350
ISBN-10: 0470496355

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Becoming A Category Of One

Reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. This book contains real case studies and personal reflections from successful business leaders.

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Joe Calloway
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Joe Calloway
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