Calloway Joe:
Becoming A Category Of One
How Extraordinary Companies Transcend Commodity And Defy Comparison
John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 272 pages
Size: 231x152 mm
ISBN: 9780470496350
ISBN-10: 0470496355
List price: £13.99
You save: 30%
Becoming A Category Of One
Reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. This book contains real case studies and personal reflections from successful business leaders.

