Lake Laura:
Consumer Behavior For Dummies
John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 384 pages
Size: 235x187 mm
ISBN: 9780470449837
ISBN-10: 0470449837
List price: £15.99
You save: 30%
Consumer Behavior For Dummies
Consumer behavior is the study of how people buy, what they buy, when they buy, and why they buy. This title offers recommendations for understanding consumers and growing a business. It provides the tools they need to capture the attention of customers in this increasingly fractured and ultra-segmented consumer society.

