Weber Larry:
Marketing To The Social Web
How Digital Customer Communities Build Your Business
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 233x162 mm
ISBN: 9780470410974
ISBN-10: 0470410973
List price: £16.99
You save: 30%
Marketing To The Social Web
A guide to social media for the business community. It helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. It describes available tools and platforms, and shows you how to apply them to see immediate results and growth.

