Wheeler Alina R.:
Designing Brand Identity

An Essential Guide For The Whole Branding Team

3 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 320 pages
Size: 280x224 mm
ISBN: 9780470401422
ISBN-10: 0470401427

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Designing Brand Identity

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

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Alina R. Wheeler
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Business & management
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