Wheeler Alina R.:
Designing Brand Identity
An Essential Guide For The Whole Branding Team
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 320 pages
Size: 280x224 mm
ISBN: 9780470401422
ISBN-10: 0470401427
List price: £30.99
You save: 30%
Designing Brand Identity
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

