Patterson Sally J., Radtke Janel M.:
Strategic Communications For Nonprofit Organization
Seven Steps To Creating A Successful Plan
John Wiley And Sons Ltd (United Kingdom), 2009
Mixed media product, 274 pages
Size: 256x185 mm
ISBN: 9780470401224
ISBN-10: 0470401222
List price: £42.50
You save: 30%
Strategic Communications For Nonprofit Organization
Shows how a non profit's strategic communications department defines its issues and policies determine whether the public views it as an effective organization. This book presents in step-by-step instructions nonprofit communications strategies that work. It is suitable for nonprofit CEOs.

