Yarrow Kit, O'Donnell Jayne:
Gen Buy
How Tweens, Teens And Twenty-Somethings Are Revolutionizing Retail
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
ISBN: 9780470400913
ISBN-10: 0470400919
List price: £16.99
You save: 30%
Gen Buy
According to statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. This book argues that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down.

