Rosenberger Larry E., Nash John, Graham Ann:
The Deciding Factor
The Power Of Analytics To Make Every Decision A Winner
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 238x162 mm
ISBN: 9780470398197
ISBN-10: 0470398191
List price: £19.99
You save: 30%
The Deciding Factor
All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. This title shows how innovative consumer businesses from around the world are using the business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making.

