Esty Daniel C., Winston Andrew:
Green To Gold
How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage
John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 400 pages
Size: 231x157 mm
ISBN: 9780470393741
ISBN-10: 0470393742
List price: £13.99
You save: 30%
Green To Gold
Labels the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and sets out to assess their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. This book offers a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita.

