Cantrell Robert L.:
Outpacing The Competition

Patent-Based Business Strategy

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 344 pages
Size: 238x163 mm
ISBN: 9780470390856
ISBN-10: 0470390859

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Outpacing The Competition

Explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets. This book puts patentable assets, the core value of technology companies, at the center of a broader business strategy discussion. It includes case studies and real-world anecdotes.

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Robert L. Cantrell
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Robert L. Cantrell
© 2006-2009 Eruditor Ltd and its partners

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