Cantrell Robert L.:
Outpacing The Competition
Patent-Based Business Strategy
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 344 pages
Size: 238x163 mm
ISBN: 9780470390856
ISBN-10: 0470390859
List price: £50.00
You save: 30%
Outpacing The Competition
Explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets. This book puts patentable assets, the core value of technology companies, at the center of a broader business strategy discussion. It includes case studies and real-world anecdotes.

