Scott David Meerman:
The New Rules Of Marketing And Pr
How To Use News Releases, Blogs, Podcasting, Viral Marketing And Online Media To Reach Buyers Directly
John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 320 pages
Size: 217x142 mm
ISBN: 9780470379288
ISBN-10: 0470379286
List price: £11.99
You save: 30%
The New Rules Of Marketing And Pr
Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

